The Good Life dietitian’s introduce to you a new guest blogger- image and personal brand consultant Petra Laranjo. As the owner of Fifth Quadrant Productions, Petra guides organizations and individuals in elevating their personal brand & corporate image so that they can best represent themselves and their employers at all times.
“Our increasingly visual culture has made image the most powerful form of non-verbal communication. People should want to do business with you from the second they lay eyes on you. You, are your own brand but. Be the best marketing tool for your company,“ says Petra.
“In a professional environment, a poor first impression can negatively affect the assumptions made on your reliability, level of work excellence, ambition and pride. You don’t get a second chance at a first impression. What are your clients’ perceptions of you, your team and organization, based purely on how you present yourself? What message do you want to send out, or more importantly what message are you currently sending?Looking good is thus a necessity, not a luxury. A sustained level of professionalism in both service delivery and presentation, will cement client relationships further. As much as we all would like to think that our skills are what really matters, first impressions count more than we care to admit.
“Elevate your image. Accelerate your career."
We ‘sell’ confidence. A confident person makes judgment calls differently to one with has low self worth and view in themselves. This is clearly reflected and interpreted in all thoughts, actions and processes. Live a life of confidence and liberate yourself, impact those around you and set yourself, and organization, up for success. “
5th Quadrant Productions equips clients with the tools and skills necessary to create a well-balanced holistic representation of who they are as individuals, and how best they can to represent their employers at all times. 5th Quadrant Productions strives to benefit business in the following way:
- Enhancing clients’ perception of the company, (from senior management to support staff), by elevating the overall image of its individuals.
- Address concerns regarding acceptable business wardrobe within the unique requirements of the organization.
- Newfound skills and knowledge encourage a fresh perspective and confidence in handling practical matters
- Improve competitive position by being viewed as current and relevant trend setters through first impressions and product offering, both nationally and globally.
- Aesthetic consistency (with no compromise) reinforces company values to both internal & external clients.
- Double benefit as a team building exercise as-well-as sustainable training which directly impacts the work environment and stimulates growth and outputs.
- Demonstrate investment and value in staff, not only on personal development in the work place but also training which impacts personal life.
- Maximum benefit as a targeted approach is used to best accommodate each department or staff sector.
- Establishing a sense of ownership in contribution to and personal impact on the success of orginization.
- Enhance employees’ lives and well-being holistically.
- Looking good = feeling good and vice versa. Re-discovering personal value
- Leadership comes from the top. Leaders set the trends & acceptable behavior for employees.
Whether you are looking for a one hour presentation, a half-day, full day or more, Petra can develop a program that will address your specific needs. While each workshop or presentation is designed to address the specific needs of the organization, core themes are:
- The importance of image and perception in the market place
- Finding your confidence in the way you look
- ‘Find your edge’
- Dressing professionally – appropriateness
- 5 style elements
- Style solutions - how to dress for your body type
- Business attire must-haves
- Transformation wardrobe
- Keeping current and contemporary in a professional environment
- Grooming, hair and make-up
- Shopping and budgeting for a working wardrobe – clever methods to shop but still be able to impress
- Creating a corporate image - image empowering - dress to impress
- Appropriate hair, make-up and grooming
- On the day make-over’s – male and female (including pre-presentation hair consultation / grooming; make-up; wardrobe and accessories)
Other service offerings by 5th Quadrant Productions include keynote speaker and MC at events, corporate newsletters, magazine editorials, dress code manuals, Front Line training for Front Office and reception staff, your brand ambassadors.
Please feel free to contact me should you have any questions or queries,
Kind Regards,
Petra
Petra Laranjo / Image and Personal Brand Consultant / Keynote speaker
5th QUADRANT PRODUCTIONS CC. (Reg. number 2008/242151/23)
5th QUADRANT PRODUCTIONS CC. is not VAT registered
Unit 2, The Summit, 70 Washington Drive, Northcliff * P.O. Box 78491, Sandton, 2146
© 082 497 3347 * (e) petra@5quad.co.za
Look out for Petra’s first Good Life article in honour of Breast Cancer Awarenss month, she will be talking about how to pick the correct bra size.
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